My brain literally exploded with new ideas this morning.
Oh, the mess. My brain blew completely through my skull cap, littering brain and skull accoutrements all over my laptop and desk. Hearing the noise, the cats awoke to investigate, wandering about, sniffing the pieces, licking a few, asking, “Hey, is this edible? Mind if I eat this?”
“Shoo, shoo,” I told them with accompanying actions, which they ignored. I enticed them away with kitty crack, the addictive treats that cats crave. After closing the door to ensure the cats didn’t return, I commenced collecting pieces and putting myself together. It didn’t take long and my ability to function with an exploded brain impressed me. There were some pieces left over. I couldn’t for the life of me discern where they went, so I put them in a Ziplock in a drawer. That way, I have them later, in case I do discover where the pieces fit. Chances are, I'll find that baggy years from now and wonder, "What is this garbage?" Then I'll throw it away.
An IBM presentation analyzing twitter content with big data analytics was presented, with supporting business cases provided, and that's what exploded my brain. And as I listened with the rest, many of us gleaned the insights into how effectively this could be utilized as an almost instantaneous marketing tool. More, though, the scope of what could be done with this regarding politics staggered me. Analyze the twitter sphere and feel the pulse. Inherent dangers exist with that model. Rural America doesn’t tend to twitter as much as urban America. Urban America leans toward being liberal with pockets of Republican leaning businesses.
I can’t go into the business cases as it’s proprietary information, but it was noted that 70% of twitter feeds originate outside of the US. After the case analysis was given, it was asked, so what percentage of the US population is on twitter? That wasn’t known but it’s known that there are over 300,000,000 twitter accounts.
After I put together my exploded brain, I researched more regarding twitter, signed up for twitter, found some entities to follow, and began tasting it. All the while, I was thinking about how, with the proper hardware/wetware and software, it would be possible to define the biometrics that can take the pulse of a gathering for interest levels and emotions and develop some seriously predictive models. That took me into research about affective computing, a fascinating discipline.
Back to big data. Big data analytics can be hugely beneficial to humanity. To be able to scale and analyze widespread weather patterns and events, and economics in more timely manner than current methodology would be a boon to planning the future, maintaining stable economies and even growing them, and minimizing weather deaths and damages. But it’s all monetized, sigh, because it is business, and it’s about making money, and that’s our bottom line here in America.
Bottom lines change. History travels in cycles. Perhaps the drought and climate change will generate new cycles. California, which provides 80% of America’s produce, is expected to endure another drought. Down in Berkeley, California, the water is tasting foul because the water levels are dropping to such low levels that the system is now drawing off the top. Back in the northeast, the debilitating weather conditions continue while Florida is suffering from sea water salinization of their drinking supplies as the water levels rise. Meanwhile, here in Oregon, our drought is extending, we're on 'voluntary' water rationing - you can have water if you can pay for it - and we’re grimly bracing for another year of intense forest fires and the pollution they cause.
We will see. Change is inevitable. How much change we’re willing to face and how much we will apply ourselves to solve these problems instead of sucking profits from our problems is really the question. We can begin earlier and perhaps save some lives and pain, or we can wait until profits dry up. Given the financial meltdown of the last decade, I believe it will be the latter, as too many people in power are intoxicated by greed.
Now, with my brain back intact, except for a few missing pieces, and my mind fired up, it’s time to write like crazy, at least one more time.